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"The influences of advertisement attitude and brand attitude on purchase ..."

Eui-Bang Lee, Sang-Gun Lee, Changgyu Yang (2017)

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DOI: 10.1108/IMDS-06-2016-0229

access: closed

type: Journal Article

metadata version: 2020-04-25

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Eui-Bang Lee, Sang-Gun Lee, Changgyu Yang:
The influences of advertisement attitude and brand attitude on purchase intention of smartphone advertising. Ind. Manag. Data Syst. 117(6): 1011-1036 (2017)

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