"Prototype strategy, market big data and identification of latent customer ..."

Xi Song, Zelong Wei, Yongchuan Bao (2024)

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DOI: 10.1108/IMDS-11-2023-0836

access: closed

type: Journal Article

metadata version: 2024-10-22

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Xi Song, Zelong Wei, Yongchuan Bao:
Prototype strategy, market big data and identification of latent customer needs: an organizational learning perspective. Ind. Manag. Data Syst. 124(10): 2939-2964 (2024)

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