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"Advertising strategy and channel structure selection on an online retail ..."

Daibing Wang, Shulin Liu (2023)

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DOI: 10.1108/IMDS-07-2022-0406

access: closed

type: Journal Article

metadata version: 2023-06-15

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Daibing Wang, Shulin Liu:
Advertising strategy and channel structure selection on an online retail platform. Ind. Manag. Data Syst. 123(5): 1359-1400 (2023)

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