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"Beauty matters: reducing bounce rate by aesthetics of experience product ..."

Xueqing Wang et al. (2021)

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DOI: 10.1108/IMDS-08-2020-0484

access: closed

type: Journal Article

metadata version: 2022-03-29

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Xueqing Wang, Yang Li, Zhao Cai, Hefu Liu:
Beauty matters: reducing bounce rate by aesthetics of experience product portal page. Ind. Manag. Data Syst. 121(8): 1848-1870 (2021)

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