"Effect of Cultural Distinctiveness and Perception of Digital Advertising ..."

Syed Hassan Raza, Umer Zaman (2021)

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DOI: 10.3390/INFO12020072

access: open

type: Journal Article

metadata version: 2021-03-23

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Syed Hassan Raza, Umer Zaman:
Effect of Cultural Distinctiveness and Perception of Digital Advertising Appeals on Online Purchase Intention of Clothing Brands: Moderation of Gender Egalitarianism. Inf. 12(2): 72 (2021)

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