"Cost-Effective Social Media Influencer Marketing."

Xiao Han, Leye Wang, Weiguo Fan (2023)

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DOI: 10.1287/IJOC.2022.1246

access: closed

type: Journal Article

metadata version: 2024-07-06

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  - journals/informs/0001WF23
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Xiao Han, Leye Wang, Weiguo Fan:
Cost-Effective Social Media Influencer Marketing. INFORMS J. Comput. 35(1): 138-157 (2023)

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