"How do interpersonal interaction factors affect buyers' purchase intention ..."

Hongquan Chen et al. (2022)

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DOI: 10.1108/INTR-05-2020-0252

access: closed

type: Journal Article

metadata version: 2025-10-13

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Hongquan Chen, Shuhua Zhang, Bingjia Shao, Wei Gao, Yujin Xu:
How do interpersonal interaction factors affect buyers' purchase intention in live stream shopping? The mediating effects of swift guanxi. Internet Res. 32(1): 335-361 (2022)

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