"Wear in or wear out: how consumers respond to repetitive influencer marketing."

Ruibin Geng, Xi Chen, Shichao Wang (2024)

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DOI: 10.1108/INTR-01-2022-0075

access: closed

type: Journal Article

metadata version: 2024-06-18

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Ruibin Geng, Xi Chen, Shichao Wang:
Wear in or wear out: how consumers respond to repetitive influencer marketing. Internet Res. 34(3): 810-848 (2024)

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