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"Effects of customer trust on engagement in live streaming commerce: ..."
Lingyun Guo et al. (2021)
- Lingyun Guo, Xiayu Hu, Jinxuan Lu, Ling Ma:
Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi. Internet Res. 31(5): 1718-1744 (2021)
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