"Brand-related user-generated content on social media: the roles of source ..."

Mikyoung Kim, Mira Lee (2017)

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DOI: 10.1108/INTR-07-2016-0206

access: closed

type: Journal Article

metadata version: 2020-03-04

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Mikyoung Kim, Mira Lee:
Brand-related user-generated content on social media: the roles of source and sponsorship. Internet Res. 27(5): 1085-1103 (2017)

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