"Perceived identity threat and brand advocacy responses to different types ..."

Junyun Liao et al. (2025)

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DOI: 10.1108/INTR-05-2023-0352

access: closed

type: Journal Article

metadata version: 2025-07-04

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Junyun Liao, Jiawen Chen, Yanghong Hu, Raffaele Filieri, Xiaoliang Feng, Wei Wang:
Perceived identity threat and brand advocacy responses to different types of brand-related attacks. Internet Res. 35(3): 1274-1298 (2025)

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