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"An approach to initiating eWOM intentions: A study on the effects of ..."
Louis Yi-Shih Lo, Sheng Wei Lin (2017)
- Louis Yi-Shih Lo, Sheng Wei Lin:
An approach to initiating eWOM intentions: A study on the effects of reference price and value homophily. Internet Res. 27(2): 277-302 (2017)
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