"An approach to initiating eWOM intentions: A study on the effects of ..."

Louis Yi-Shih Lo, Sheng Wei Lin (2017)

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DOI: 10.1108/INTR-05-2015-0132

access: closed

type: Journal Article

metadata version: 2020-03-04

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Louis Yi-Shih Lo, Sheng Wei Lin:
An approach to initiating eWOM intentions: A study on the effects of reference price and value homophily. Internet Res. 27(2): 277-302 (2017)

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