"Using machine learning to investigate consumers' emotions: the ..."

Yongchao Martin Ma, Xin Dai, Zhongzhun Deng (2024)

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DOI: 10.1108/INTR-02-2022-0113

access: closed

type: Journal Article

metadata version: 2024-10-22

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Yongchao Martin Ma, Xin Dai, Zhongzhun Deng:
Using machine learning to investigate consumers' emotions: the spillover effect of AI defeating people on consumers' attitudes toward AI companies. Internet Res. 34(5): 1679-1713 (2024)

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