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"Strategic positioning of the Web in a multi-channel market approach."

Luuk P. A. Simons, Charles Steinfield, Harry Bouwman (2002)

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DOI: 10.1108/10662240210442484

access: closed

type: Journal Article

metadata version: 2020-10-26

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Luuk P. A. Simons, Charles Steinfield, Harry Bouwman:
Strategic positioning of the Web in a multi-channel market approach. Internet Res. 12(4): 339-347 (2002)

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