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"Understanding the differential effectiveness of marketer versus ..."

Teng Teng et al. (2022)

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DOI: 10.1108/INTR-04-2021-0268

access: closed

type: Journal Article

metadata version: 2022-12-25

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Teng Teng, Huifang Li, Yulin Fang, Lingzhi Shen:
Understanding the differential effectiveness of marketer versus user-generated advertisements in closed social networking sites: an empirical study of WeChat. Internet Res. 32(6): 1910-1929 (2022)

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