"Capturing behavioural outcomes through branded applications: the ..."

Timmy H. Tseng, Sara H. Hsieh, Crystal T. Lee (2022)

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DOI: 10.1108/INTR-08-2020-0452

access: closed

type: Journal Article

metadata version: 2022-10-18

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Timmy H. Tseng, Sara H. Hsieh, Crystal T. Lee:
Capturing behavioural outcomes through branded applications: the perspective of the investment model. Internet Res. 32(5): 1532-1561 (2022)

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