"Delegated Concept Testing in New Product Development."

Jochen Schlapp, Gerrit Schumacher (2022)

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DOI: 10.1287/OPRE.2022.2318

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type: Journal Article

metadata version: 2022-12-07

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Jochen Schlapp, Gerrit Schumacher:
Delegated Concept Testing in New Product Development. Oper. Res. 70(5): 2732-2748 (2022)

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