"Optimum Advertising and Goodwill under Uncertainty."

Charles S. Tapiero (1978)

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DOI: 10.1287/OPRE.26.3.450

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type: Journal Article

metadata version: 2020-03-31

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Charles S. Tapiero:
Optimum Advertising and Goodwill under Uncertainty. Oper. Res. 26(3): 450-463 (1978)

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