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"Ethnography for Marketers: A Guide to Consumer Immersion, Hy Mariampolski, ..."

Honglu Du (2009)

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DOI: 10.1016/J.IPM.2009.01.003

access: closed

type: Journal Article

metadata version: 2020-02-21

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Honglu Du:
Ethnography for Marketers: A Guide to Consumer Immersion, Hy Mariampolski, Sage Publications (2006), ISBN 0-7619-6947-0. Inf. Process. Manag. 45(4): 494-495 (2009)

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