"Do Real-Time Reviews Matter? Examining how Bullet Screen Influences ..."

Qingfeng Zeng et al. (2023)

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DOI: 10.1007/S10796-022-10356-4

access: closed

type: Journal Article

metadata version: 2023-10-28

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  - https://dblp.org/rec/journals/isf/ZengGZZF23
Qingfeng Zeng, Qian Guo, Wei Zhuang, Yu Zhang, Weiguo Fan:
Do Real-Time Reviews Matter? Examining how Bullet Screen Influences Consumers' Purchase Intention in Live Streaming Commerce. Inf. Syst. Frontiers 25(5): 2051-2067 (2023)

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