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"Addressing the What and How of Online Services: Positioning ..."
Ronald T. Cenfetelli, Izak Benbasat, Sameh Al-Natour (2008)
- Ronald T. Cenfetelli, Izak Benbasat, Sameh Al-Natour:

Addressing the What and How of Online Services: Positioning Supporting-Services Functionality and Service Quality for Business-to-Consumer Success. Inf. Syst. Res. 19(2): 161-181 (2008)

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