"Optimal Software Free Trial Strategy: The Impact of Network Externalities ..."

Hsing Kenneth Cheng, Yipeng Liu (2012)

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DOI: 10.1287/ISRE.1110.0348

access: closed

type: Journal Article

metadata version: 2020-03-13

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Hsing Kenneth Cheng, Yipeng Liu:
Optimal Software Free Trial Strategy: The Impact of Network Externalities and Consumer Uncertainty. Inf. Syst. Res. 23(2): 488-504 (2012)

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