"Social Media Brand Community and Consumer Behavior: Quantifying the ..."

Khim Yong Goh, Cheng-Suang Heng, Zhijie Lin (2013)

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DOI: 10.1287/ISRE.1120.0469

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type: Journal Article

metadata version: 2022-11-29

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Khim Yong Goh, Cheng-Suang Heng, Zhijie Lin:
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content. Inf. Syst. Res. 24(1): 88-107 (2013)

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