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"A Hashtag Is Worth a Thousand Words: An Empirical Investigation of Social ..."

Naveen Kumar, Liangfei Qiu, Subodha Kumar (2022)

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DOI: 10.1287/ISRE.2022.1107

access: closed

type: Journal Article

metadata version: 2023-08-18

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  - https://dblp.org/rec/journals/isr/KumarQK22
Naveen Kumar, Liangfei Qiu, Subodha Kumar:
A Hashtag Is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags. Inf. Syst. Res. 33(4): 1403-1427 (2022)

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