"Flexible and Committed Advertising Contracts in Electronic Retailing."

Dengpan Liu, Subodha Kumar, Vijay S. Mookerjee (2020)

> Home

Details and statistics

DOI: 10.1287/ISRE.2019.0886

access: closed

type: Journal Article

metadata version: 2020-07-29

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/isr/LiuKM20
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/isr/LiuKM20
Dengpan Liu, Subodha Kumar, Vijay S. Mookerjee:
Flexible and Committed Advertising Contracts in Electronic Retailing. Inf. Syst. Res. 31(2): 323-339 (2020)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.