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"Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand ..."
Jorge Mejia, Anandasivam Gopal, Michael Trusov (2020)
- Jorge Mejia
, Anandasivam Gopal
, Michael Trusov:
Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment. Inf. Syst. Res. 31(4): 1087-1106 (2020)
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