"Better Is Better? Signaling Paradoxes in Performance-Based Advertising."

Ran Pan, Juan Feng (2025)

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DOI: 10.1287/ISRE.2021.0419

access: closed

type: Journal Article

metadata version: 2025-07-08

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Ran Pan, Juan Feng:
Better Is Better? Signaling Paradoxes in Performance-Based Advertising. Inf. Syst. Res. 36(2): 1217-1227 (2025)

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