"Not Just a Fad: Optimal Sequencing in Mobile In-App Advertising."

Zhen Sun et al. (2017)

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DOI: 10.1287/ISRE.2017.0697

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type: Journal Article

metadata version: 2024-05-07

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Zhen Sun, Milind Dawande, Ganesh Janakiraman, Vijay S. Mookerjee:
Not Just a Fad: Optimal Sequencing in Mobile In-App Advertising. Inf. Syst. Res. 28(3): 511-528 (2017)

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