"Online to Offline: The Impact of Social Media on Offline Sales in the ..."

Yen-Yao Wang et al. (2021)

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DOI: 10.1287/ISRE.2020.0984

access: closed

type: Journal Article

metadata version: 2021-07-13

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Yen-Yao Wang, Chenhui (Julian) Guo, Anjana Susarla, Vallabh Sambamurthy:
Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry. Inf. Syst. Res. 32(2): 582-604 (2021)

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