"Linking Clicks to Bricks: Understanding the Effects of Email Advertising ..."

Mi Zhou et al. (2025)

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DOI: 10.1287/ISRE.2020.0557

access: closed

type: Journal Article

metadata version: 2025-05-12

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  - https://dblp.org/rec/journals/isr/ZhouAKSS25
Mi Zhou, Vibhanshu Abhishek, Edward H. Kennedy, Kannan Srinivasan, Ritwik Sinha:
Linking Clicks to Bricks: Understanding the Effects of Email Advertising on Multichannel Sales. Inf. Syst. Res. 36(1): 225-238 (2025)

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