"The Effects of Price Rank on Clicks and Conversions in Product List ..."

Mengzhou Zhuang et al. (2021)

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DOI: 10.1287/ISRE.2021.1039

access: closed

type: Journal Article

metadata version: 2022-01-21

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Mengzhou Zhuang, Eric (Er) Fang, Jongkuk Lee, Xiaoling Li:
The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms. Inf. Syst. Res. 32(4): 1412-1430 (2021)

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