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"How to Forecast Behavioral Effects on Mobile Advertising in the Smart ..."

Yong Beom Kim, Hyung Chul Joo, Bong Gyou Lee (2016)

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DOI: 10.3837/TIIS.2016.10.019

access: open

type: Journal Article

metadata version: 2021-02-16

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Yong Beom Kim, Hyung Chul Joo, Bong Gyou Lee:
How to Forecast Behavioral Effects on Mobile Advertising in the Smart Environment using the Technology Acceptance Model and Web Advertising Effect Model. KSII Trans. Internet Inf. Syst. 10(10): 4997-5013 (2016)

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