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"Why Do People Visit Social Commerce Sites But Do Not Buy? The Role of The ..."

Ho Lee, Jaewon Choi (2014)

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DOI: 10.3837/TIIS.2014.07.010

access: open

type: Journal Article

metadata version: 2021-02-16

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Ho Lee, Jaewon Choi:
Why Do People Visit Social Commerce Sites But Do Not Buy? The Role of The Scarcity Heuristic As a Momentary Characteristic. KSII Trans. Internet Inf. Syst. 8(7): 2383-2399 (2014)

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