"Hybrid marketing channel strategies of a manufacturer in a supply chain: ..."

Se-Hak Chun, Seong-Yong Park (2019)

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DOI: 10.1007/S10799-019-00302-3

access: closed

type: Journal Article

metadata version: 2025-11-15

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Se-Hak Chun, Seong-Yong Park:
Hybrid marketing channel strategies of a manufacturer in a supply chain: game theoretical and numerical approaches. Inf. Technol. Manag. 20(4): 187-202 (2019)

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