"Marketing strategy selection of referral reward under social network: ..."

Mei Gao, Meng Zhao, Jinlei Qin (2022)

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DOI: 10.1111/ITOR.12842

access: closed

type: Journal Article

metadata version: 2024-03-05

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Mei Gao, Meng Zhao, Jinlei Qin:
Marketing strategy selection of referral reward under social network: RRWS, RRMS, or dual strategy? Int. Trans. Oper. Res. 29(3): 1970-2001 (2022)

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