"Optimal pricing strategy with disappointment-aversion and elation-seeking ..."

Hua Wang et al. (2021)

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DOI: 10.1111/ITOR.12676

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type: Journal Article

metadata version: 2025-08-14

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Hua Wang, Zhenzhong Guan, Dayong Dong, Na Zhao:
Optimal pricing strategy with disappointment-aversion and elation-seeking consumers: compared to price commitment. Int. Trans. Oper. Res. 28(5): 2810-2840 (2021)

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