""What if my mum sees it?": Examination of visible brand interaction in the ..."

Ben L. Marder et al. (2017)

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DOI: 10.1108/ITP-10-2015-0263

access: closed

type: Journal Article

metadata version: 2020-10-26

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Ben L. Marder, Avi Shankar, David J. Houghton, Adam N. Joinson:
"What if my mum sees it?": Examination of visible brand interaction in the presence of a wider network. Inf. Technol. People 30(1): 210-226 (2017)

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