"Innovation Characteristics, Perceived Risk, Permissibility and ..."

Geoffrey H. Tanakinjal, Kenneth R. Deans, Brendan J. Gray (2010)

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type: Journal Article

metadata version: 2020-05-22

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Geoffrey H. Tanakinjal, Kenneth R. Deans, Brendan J. Gray:
Innovation Characteristics, Perceived Risk, Permissibility and Trustworthiness in the Adoption of Mobile Marketing. J. Convergence Inf. Technol. 5(2): 112-123 (2010)

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