"A Methodology and Investigation of an eLoyalty Metric, Consumer ..."

Jamie Murphy, Charles F. Hofacker (2004)

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DOI: 10.1111/J.1083-6101.2004.TB00235.X

access: closed

type: Journal Article

metadata version: 2020-10-01

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Jamie Murphy, Charles F. Hofacker:
A Methodology and Investigation of an eLoyalty Metric, Consumer Bookmarking Behavior. J. Comput. Mediat. Commun. 10(1) (2004)

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