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"Understanding and managing customer engagement through social customer ..."
Lokesh Arora et al. (2021)
- Lokesh Arora
, Prakash Singh
, Vimal Bhatt
, Bhuvanesh Sharma
:
Understanding and managing customer engagement through social customer relationship management. J. Decis. Syst. 30(2-3): 215-234 (2021)
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