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"The Mediating Effect of Brand Trust Between Online Customer Reviews and ..."

Ting-Pong Vincent Chang, Jo Rhodes, Peter Lok (2013)

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DOI: 10.4018/JECO.2013010102

access: closed

type: Journal Article

metadata version: 2020-05-27

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Ting-Pong Vincent Chang, Jo Rhodes, Peter Lok:
The Mediating Effect of Brand Trust Between Online Customer Reviews and Willingness to Buy. J. Electron. Commer. Organ. 11(1): 22-42 (2013)

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