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"Study on the Influencing Factors of Mobile Users' Impulse Purchase ..."

Qihua Liu, Fuguo Zhang (2019)

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DOI: 10.4018/JECO.2019040108

access: closed

type: Journal Article

metadata version: 2020-05-27

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Qihua Liu, Fuguo Zhang:
Study on the Influencing Factors of Mobile Users' Impulse Purchase Behavior in a Large Online Promotion Activity. J. Electron. Commer. Organ. 17(2): 88-101 (2019)

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