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"Competitive Effects of Purchase-Based Targeted Advertising."

Jianqiang Zhang, Weijun Zhong, Shue Mei (2012)

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DOI: 10.4018/JECO.2012100106

access: closed

type: Journal Article

metadata version: 2022-04-09

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  - https://dblp.org/rec/journals/jeco/ZhangZM12
Jianqiang Zhang, Weijun Zhong, Shue Mei:
Competitive Effects of Purchase-Based Targeted Advertising. J. Electron. Commer. Organ. 10(4): 71-84 (2012)

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