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"Effect of eWOM review on beauty enterprise: a new interpretation of the ..."

Li-Chun Hsu (2022)

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DOI: 10.1108/JEIM-07-2020-0261

access: closed

type: Journal Article

metadata version: 2022-04-01

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Li-Chun Hsu:
Effect of eWOM review on beauty enterprise: a new interpretation of the attitude contagion theory and information adoption model. J. Enterp. Inf. Manag. 35(2): 376-413 (2022)

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