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"Cognitive analytics management of the customer lifetime value: an ..."
Marco De Marco et al. (2021)
- Marco De Marco, Paolo Fantozzi
, Claudio Fornaro
, Luigi Laura, Antonio Miloso:
Cognitive analytics management of the customer lifetime value: an artificial neural network approach. J. Enterp. Inf. Manag. 34(2): 679-696 (2021)

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