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"E-relationship marketing: changes in traditional marketing as an outcome ..."

Shannon Sue Scullin, Jerry Fjermestad, Nicholas C. Romano Jr. (2004)

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DOI: 10.1108/17410390410566698

access: closed

type: Journal Article

metadata version: 2020-04-02

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Shannon Sue Scullin, Jerry Fjermestad, Nicholas C. Romano Jr.:
E-relationship marketing: changes in traditional marketing as an outcome of electronic customer relationship management. J. Enterp. Inf. Manag. 17(6): 410-415 (2004)

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