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"Exploring the Impact of Gamification Elements in Brand Apps on the ..."
Jaspreet Kaur et al. (2023)
- Jaspreet Kaur
, Rambabu Lavuri
, Ratri Parida
, Sujay Vikram Singh
:
Exploring the Impact of Gamification Elements in Brand Apps on the Purchase Intention of Consumers. J. Glob. Inf. Manag. 31(1): 1-30 (2023)
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