"Impact of Mobile Banking Application Interactivity on Consumer Engagement: ..."

Amit Shankar (2022)

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DOI: 10.4018/JGIM.290368

access: open

type: Journal Article

metadata version: 2023-02-28

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Amit Shankar:
Impact of Mobile Banking Application Interactivity on Consumer Engagement: An Experiment-Based Investigation. J. Glob. Inf. Manag. 30(5): 1-18 (2022)

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