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"Customer relationship management performance measurement using balanced ..."

Shahideh Nasery Isfahani et al. (2014)

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DOI: 10.3233/IFS-131006

access: closed

type: Journal Article

metadata version: 2020-04-25

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  - https://dblp.org/rec/journals/jifs/IsfahaniHRR14
Shahideh Nasery Isfahani, Ahmad Asle Haddad, Emad Roghanian, Mehdi Rezayi:
Customer relationship management performance measurement using balanced scorecard and fuzzy analytic network process: The case of MAPNA group. J. Intell. Fuzzy Syst. 27(1): 377-389 (2014)

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