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"Creativity as a key competence in advertising industry: Knowledge ..."
Jinbiao Lu, Zhi-Jiang Liu, Milena Tsvetkova (2025)
- Jinbiao Lu, Zhi-Jiang Liu
, Milena Tsvetkova:
Creativity as a key competence in advertising industry: Knowledge management and creative potential stimulation. J. Inf. Sci. 51(2): 419-430 (2025)

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