"Creativity as a key competence in advertising industry: Knowledge ..."

Jinbiao Lu, Zhi-Jiang Liu, Milena Tsvetkova (2025)

> Home

Details and statistics

DOI: 10.1177/01655515221141038

access: closed

type: Journal Article

metadata version: 2025-05-09

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/jis/LuLT25
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/jis/LuLT25
Jinbiao Lu, Zhi-Jiang Liu, Milena Tsvetkova:
Creativity as a key competence in advertising industry: Knowledge management and creative potential stimulation. J. Inf. Sci. 51(2): 419-430 (2025)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.